quality data to deliver highly personalized experiences

You require a solid foundation if you want to maximize the ROI from your customer data. Your brand can differentiate itself based on CX by building a precise golden record for each customer with enriched data, a full contact graph, and a full identity graph. To improve your overall understanding of each customer, precise data combines first-party data with third-party data.

quality data to deliver highly personalized experiences
quality data to deliver highly personalized experiences

John Nash, chief marketing and strategy officer at Redpoint, will discuss the best ways to get started if your brand doesn’t already have a spotless golden record for each customer.

Redpoint Global’s presentation of “Steps to Deliver Highly Personalized Experiences With Quality Data” is now accepting registrations.

You require a solid foundation if you want to maximize the ROI from your customer data. Your brand can differentiate itself based on CX by building a precise golden record for each customer with enriched data, a full contact graph, and a full identity graph. To improve your overall understanding of each customer, precise data combines first-party data with third-party data.

Join John Nash, Chief Marketing and Strategy Officer at Redpoint, as he discusses the best ways to start if your brand doesn’t already have a spotless golden record for every client. He also covers:

  • various data enrichment techniques, such as behavioral, demographic, and geographic
  • Use cases for “Golden records” to promote customer engagement and ROI
  • Streamlining your technology infrastructure and evaluating rival technologies
  • considerations for privacy and clean rooms for data

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