You require a solid foundation if you want to maximize the ROI from your customer data. Your brand can differentiate itself based on CX by building a precise golden record for each customer with enriched data, a full contact graph, and a full identity graph. To improve your overall understanding of each customer, precise data combines first-party data with third-party data.
John Nash, chief marketing and strategy officer at Redpoint, will discuss the best ways to get started if your brand doesn’t already have a spotless golden record for each customer.
Redpoint Global’s presentation of “Steps to Deliver Highly Personalized Experiences With Quality Data” is now accepting registrations.
You require a solid foundation if you want to maximize the ROI from your customer data. Your brand can differentiate itself based on CX by building a precise golden record for each customer with enriched data, a full contact graph, and a full identity graph. To improve your overall understanding of each customer, precise data combines first-party data with third-party data.
Join John Nash, Chief Marketing and Strategy Officer at Redpoint, as he discusses the best ways to start if your brand doesn’t already have a spotless golden record for every client. He also covers:
- various data enrichment techniques, such as behavioral, demographic, and geographic
- Use cases for “Golden records” to promote customer engagement and ROI
- Streamlining your technology infrastructure and evaluating rival technologies
- considerations for privacy and clean rooms for data