While the helpful content update from Google has now been fully implemented, it has undoubtedly focused our attention on reviewing and improving content, even though it didn’t have the impact that many had hoped for.
We have found that Google is moving closer to serving content created by people for people. In light of this, it ought to be possible to optimize content for both users and search engines.
Here are my top recommendations for improving your content to attract more readers and improve search results.
1. Check for readability
One of my most important suggestions for improving online content is to evaluate readability.
Online reading and information consumption differ from those done in print. Simple, concise sentences are simpler for us to comprehend.
The typical reading age in the US is between 12 and 14 years old.
Guidelines in the UK encourage us to write in a language that a 9-year-old could understand. Writing in a way that is simple to understand for all users is advised by the U.K.’s Office for National Statistics.
2. Use clear, concise, and simple language
In addition to readability, it’s best to use language that is accurate and concise.
Eliminate any words that are complex or extraneous.
In order to keep the writing interesting, try to keep it as simple as possible while maintaining a steady pace and rhythm.
This will make your content easier to follow for readers and easier for search engines to process.
3. Use close synonyms and variations
It’s not a good idea to use the same words or phrases repeatedly. It produces content that is difficult to read and may come off as unreliable to an audience with high standards.
Upgrade frequently occurring words to their equivalent alternatives to improve your content. This will make reading much more interesting and enjoyable.
Additionally, it will give search engines more contextual data and help users resist the urge to overuse particular keywords, which could lead to subpar search results.