About Search engine optimization
SEO is the method of expanding quantity and class of traffic on the website, increase the visuality of the website on search result of search engine such as Google, Bing and other search engine.
SEO are of 3 types-
- White Hat SEO
- Gray Hat SEO
- Black Hat SEO
ON Page SEO
On page SEO is a method of optimizing the content of webpage for search engine and its users. It is mostly used to get high ranking and more relevant traffic on the website from search engine. Mainly it optimize title tag, content , URLs and internal links.
Current Google Algorithm updates-
Here are the main components of On page SEO-
- Meta title and description
- Keyword research
- Meta robots
- URL structure
- Heading Tags
- Internal Links
- Image Optimization
- Boost site speed
- Use Social Sharing button
- Use responsive design
- Canonical tag
- Create a Sitemap
Make a unique title of maximum 60-70 characters for every page of your website including applicable keyword.
Each description of your webpage should me unique and relevant. It should be of maximum 160 characters.
Keyword research gives you specific data which helps you to know what people use keyword to find the actual term that he enter in the search engine. Overall it helps you to know about content marketing Plan.
We can Use Keywords in –
- URL Structure
- Meta Description
- H1, H2 and H3
- Image alt tag, image name , file names
- As link anchor text if possible
URL Optimization for SEO:
- www vs non-www redirecting properly
- All lowercase, separated by hyphens (-)
- Proper usage of http:// and https://
- Short, relevant and descriptive of the content
- URL without the / at the end redirecting to version with / (or vice versa)
Internal Linking is the main key point of SEO especially for blogger. It helps to get higher ranking in Search result of search engine.
Boost site Speed:
Websites that give quick responses having good conversation and engagement rate. Optimize the speed of your website for desktop and mobile.
For Image optimization use of image alt tag is most important factor. As search engine only read text not images and videos.
Social Sharing Button:
Should use Social Media Share button like Instagram, Facebook and Twitter on every page of your website. It made you able to make purchases through social media.
Basically Sitemap is the file where you can give you information regarding your pages , images , videos and other files on your website and the connection between those files. It helps Google to know about your website like total number of pages and current links and all.
Off Page SEO
In Off page process we make connection with other sites so that we can get backlink from that site.
Two types of backlinks are there –
- Do follow
- No follow
In Do follow backlink you get a link juice from other website to your website but In No follow backlink you will not get any link juice from other website to your website.
In Off Page SEO content plays the most important role. Firstly you should know about your competitor’s content method and then write better version of content in less words . Make sure your content will be unique.
There are some categories of Off page SEO-
- Social Bookmarking
- Classified Ad Posting
- PPT and PDF Submission
- Blog directory Submission
- Video Submission
- Image Submission
- Article Submission
- Document Sharing
- Profile creation
- Business listing
- Web 2.0 submission
- Forum Posting
- Info-graphics Submission
Social Bookmarking :
It is the best way to viral and social your Products and brand . It helps to create high quality backlinks and increase Domain authority and page rank.
Business Listing Submission:
Local business listing help us to build up the reputation of our business. It helps to improve the SEO visuality and draw the attention of customer towards your business.
Classified AD Posting:
It helps us to promote our products and services through digitally through advertisement. It helps to create high quality backlinks.
Generating Shareable content:
Create Pdf file and PPT of your content which helps to enhance the awareness or integrity and generate a digital presence of Products and services.
It helps to create more traffic and high quality backlinks.
There are many platform to market your business, products and services through videos but YouTube is the best platform to promote your business. It helps to get more traffic and aware people regarding their brand.
Document sharing means sharing content in document form like pdf, word, white paper, PowerPoint etc. It is one of the best off page activity for getting high quality backlinking.
Article submission is the best method of Off page SEO to get high quality backlinks. It improve the ranking of keyword. It helps to extend the visuality of business.
Image submission is the best way to increase your website’s SEO. In it we can share all information regarding our business and products via images.
Infographics is the most useful way of promoting your business information. It helps to generate more traffic and high quality backlinks.