When budgets for marketing are decided, SEO frequently doesn’t get a fair hearing. Although SEO is a form of marketing.
I want to help make the case for why SEO should have a voice in the room (and budget in your marketing plans) as we get closer to the time when many businesses are holding meetings in their conference rooms to decide budget allocations for the upcoming year.
But let me first go into more detail about why I believe SEO doesn’t get enough credit.
It is challenging to demonstrate the value of SEO.
Some marketing department employees may find it difficult to comprehend SEO. Even when you know how PPC works inside and out, there are still a lot of moving parts and it’s not as simple.
Most of the time, PPC involves:
- Pick keywords.
- Place advertisements in writing.
- Reimburse clickthroughs.
- This click should be directed to a landing page of your choice.
- Present your findings (sales/leads).
It’s accurate. This is a simplified explanation of SEO. Additionally, due to the complexity of SEO, I frequently advise potential clients to consider carefully not only when to invest in SEO, but also whether SEO is even a truly viable investment in the first place. It depends is a common response to these queries.
It’s important to keep in mind that an investment in SEO involves more than just hiring an outside firm or internal employee to oversee and drive the strategy.
There are many additional factors to take into account, as opposed to PPC, such as:
- Possible requirements for web design and development include:
- establishing a new architecture or navigational system.
- To better support SEO, new page templates are being created.
- establishing a blog and resources section on your website, if you don’t have one already.
- such material
- A page’s content
- Content with substance.
- White papers, webinars, or thought leadership.
- legal and PR evaluations
- ensuring that content complies with business requirements for compliance (especially for highly regulated industries like the legal, insurance, pharmaceutical, and medical sectors).
A good example is a client of mine who hired my company to help restructure their website and conduct a competitive audit of their current presence.