Today’s market is the creator market, and it will not fade out soon, according to to sprout social. A new report says that about 74% of marketers are planning to spend about a quarter of their social media budget on content creator partnerships for the next 3-6 months.
There are 50 million people who are identified as creators, and the opportunities to monetize their content through brand partnerships are endless. Here are a few points which will show you the changes made by social media in the last 2 months:
- Youtube partners with Shopify to deliver shopping tools for brands and creators.
- Instagram announces payments in the chat room
- Instagram subscription test adds about 3 new features.
- Pinterest adds 4 new features.
- Twitter launches branded likes
- The Twitter testing long-form notes.
- Meta launches new monetization tools.
- Pinterest launches idea ads and paid partner tools.
- New shopping links for Google Adsense.
- 5 new tools to get more visibility and followers.
Brands are concerned with more than just revenue. Brands are interested in working with content creators who have:
- 62% prioritizing and generating more audience engagement.
- 60% want a new audience.
- 42% prioritize generating additional revenue.
- 53% of marketers want to strengthen their social community.
- 41% are looking to promote their brand value by relying on creators.
On which platforms do marketers and content creators promote the most:
- Instagram about 58%
- Facebook about 51%
- TikTok is about 50%.
Let us tell you that most of the users like to spend time on YouTube, yet only 27% of the marketers are putting money into the creator collaboration on the platform. Apart from this, 45% of brands used the creators to post on their accounts, and only 27% were posting on the brand page.