optimize the marketing KPIs and move the needle in e-commerce

We all live in a world where business companies are trying to work under a tight budget and limited resources. So in this work area, performance tracking and optimization play a very important role. Marketers and business leaders need to be able to show the value of the ROI on the spending in their programs. This is why KPI plays a very important role. To navigate the ever-changing waters ahead, the leaders must be laser-focused on the right KPIs for the business needs and goals.

optimize the marketing KPIs and move the needle in e-commerce

These are a few optimization insights:

  • Ways to lift average order value by implementing product recommendation testing on the product pages. 
  • Strategies for boosting customer lifetime value go beyond the traditional loyalty reward programs. 
  • Tactics for improving your sales conversion rate by creating a smooth ad-to-website experience and learning how to use your CRO solution’s machine learning technology. 
  • Methods based on machine learning and artificial intelligence to effectively lift KPIs like the shopping cart abandonment rate.

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