We all live in a world where business companies are trying to work under a tight budget and limited resources. So in this work area, performance tracking and optimization play a very important role. Marketers and business leaders need to be able to show the value of the ROI on the spending in their programs. This is why KPI plays a very important role. To navigate the ever-changing waters ahead, the leaders must be laser-focused on the right KPIs for the business needs and goals.
These are a few optimization insights:
- Ways to lift average order value by implementing product recommendation testing on the product pages.
- Strategies for boosting customer lifetime value go beyond the traditional loyalty reward programs.
- Tactics for improving your sales conversion rate by creating a smooth ad-to-website experience and learning how to use your CRO solution’s machine learning technology.
- Methods based on machine learning and artificial intelligence to effectively lift KPIs like the shopping cart abandonment rate.