The July 2022 product review algorithm upgrade is being sent out by Google. Google confirmed that the July 2022 product review update, the fourth in a sequence aimed at low-quality reviews, is now live.
The upgrade goes live today, July 27, and will be completed in two to three weeks. Google announced the change on Twitter, connecting to the official page for search ranking adjustments.
If Google’s announcement surprised you, that’s because it did. Many of Google’s algorithm modifications, including all of the product review updates thus far, occur without notice.
That, however, does not have to be a terrible thing. Every algorithm change has the potential to boost your ranking, especially if the previous update injured you.
Here’s everything you need to know about the July 2022 algorithm update for product reviews.
What Has Changed With This Update?
The version released today is an improvement of Google’s product review system, which was announced in March 2021.
The algorithm is intended to reward evaluations that provide in-depth study rather than shallow content that recaps information available on a manufacturer’s website.
Today’s update contains no new guidance. Product review websites are advised to continue focused on achieving Google’s tough criteria for high-quality content.
In short, Google wants to know that you’ve personally tested and experimented with the product you’re evaluating.
You may demonstrate this to Google and your readers by giving quantifiable measures, benefits and downsides, comparisons to other products, and so on.
Rewriting content that already exists on the web will no longer sufficient. Google now prioritises reviews that provide unique value. Even original photographs are practically required.
Will I Be Affected And How?
This modification does not apply to you if you do not publish product reviews on your website. It is not a major upgrade that will affect all search results.
This modification still does not apply to you if you offer things that consumers can evaluate on your website because that is not considered the same as a review article.
This update is applicable to websites that publish long-form product reviews, such as Wire cutter and CNET.
If you see fluctuations in product review page ranks in the following weeks, it’s most likely due to the July 2022 product review update.
If you are negatively impacted, the best way to recover is to increase the quality of your product review pages by following Google’s recommendations.
Faqs
What Is The Most Recent Google Algorithm Update For 2022?
This was the first major core algorithm upgrade in 2022, and the first in almost 6 months. Google stated that the full rollout will take up to two weeks. Google, like all previous core updates, has made significant changes to how its ranking engines evaluate material.
What Is Google’s Most Recent Algorithm Update?
On July 27, 2022, Google released its July 2022 product review algorithm update. This is the fourth algorithm update in a series of product review updates. Google made the official announcement on Twitter. This algorithm change, which was launched on July 27, 2022, will be completed in two to three weeks.
How Frequently Does Google’s Algorithm Get Updated?
The first time we saw this information was in the spring of 2010, when Google’s Matt Cutts said that “on average, [Google] tends to roll out 350-400 things every year.” It wasn’t an exact number, but given that SEOs at the time (and now are) following at most dozens of algorithm updates, the idea of about one change seemed reasonable.
Has Google Altered Their 2022 Format?
Google has revealed a new Gmail look. The new design, which will be ready for testing in February, alters how Google Meet, Google Chat, and Spaces are linked into Gmail. The layout is projected to become the default option by the end of the second quarter of 2022.