Google is showing your favicon in the search results next to the search result snippet. John Mueller said that /google finds your favicon based on the favicon presented on the home page. He also wrote on Twitter that, last I checked, I think we only picked up the homepage favicon. So I guess if you see the different favicons on the different pages of your website, then Google will ignore the other pages and just use the home page favicon. It will display in the search results, but I am not sure if you have ever seen a site use a different favicon on a page-by-page basis. Have you?
If you don’t about favicon then don’t worry. In this article, we will get to learn more about the favicon.
What is a favicon?
It is a shortcut icon, website icon, URL icon, or bookmark icon and is a file that contains one or more small icons that are associated with a particular website or webpage. The browser which provides favicon support will typically display a page favicon in the address of the browser bar and also next to the page name in a list of bookmarks.
Why is it important?
It plays a very important role as it is a part of the branding as it will make your website look more trustworthy and professional. Mostly, favicons are used by businesses and brands only. If your website does not show a favicon, then very few people will feel comfortable on your website.
Does a favicon affect the SEO of the website?
No, a favicon will not affect the SEO of your website or its ranking either. But it can indirectly affect the matrix of your website, such as the bounce rate, dwell time, number of pages visited, etc.