The Privacy Sandbox idea was designed to prevent third parties from tracking user surfing behaviour across websites.
We learned earlier this month that Google AdSense planned to begin testing its FLEDGE API on August 28. It now appears that it will take place on or after September 24.
What Exactly Is The FLEDGE API?
The API makes use of interest groups to allow sites to serve advertisements they believe are relevant to their viewers.
According to Google, when a user visits a website that wants to advertise its wares, an interest group owner (such as a DSP working for the site) can request that membership in the interest group be added to the user’s browser.
What Does The Delay Indicate?
Not a lot. There will be no impact on publisher revenue. Google also states that the blocking control for animated display advertisements will not apply, which means that animated ads will continue to serve via FLEDGE even if the blocking option is active.
Access is being disabled. If you don’t want FLEDGE to access your sites, you can disable it via Chrome’s permission policy header.
Please read the announcement. Google’s full announcement may be seen here.
Why Do We Care?
AdSense users who were planning to test the FLEDGE API now have an extra month.
As previously stated, as Google advances toward a cookie-free existence, remarketing may become increasingly difficult.
Advertisers and AdSense publishers must consider the impact on their earnings.
Faqs
What Exactly Is Fledge API?
FLEDGE is a suggestion for a Privacy Sandbox for remarketing and viewers. It is designed to prevent third parties from tracking user surfing behaviour across websites. On August 28, Google will begin testing the API on AdSense accounts.
What Exactly Is FLEDGE Google?
FLEDGE is a Privacy Sandbox proposal for remarketing and bespoke audience use cases that is aimed to prevent third parties from tracking user browsing behaviour across sites. The API allows the browser to conduct on-device auctions to select relevant advertising from websites the user has already visited.
Do You Get Paid By Adsense?
All checks are delivered via ordinary mail. Publishers often get cheques 2-4 weeks following the mailing date. On the other hand, dependent on the mail service in your area, it may take longer than expected.
Adsense Pays How Much Per 1000 Views?
If you have 1000 visits and a click-through rate of 1%, you have one click for every 100 visitors and ten clicks per 1000 visitors. As a result, you will earn $17 for every 1000 visits. In undeveloped countries, the typical cost per mille that you receive from your content might range from $4 to $6 every 1000 views.
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