Google Ads continues to suffer from ongoing latency issues, mostly from the Google Ads console. It is the place where advertisers go to manage their ads. It has become a joke now about how the console can slow down and become almost unusable.
Just last night, Google posted a confirmed issue in the Google Ads status dashboard, which confirmed another issue. “We are investigating reports of issues with Google Ads.” We will provide more information soon. Affected users will be able to access Google Ads, but will see error messages, high latency, and/or other unexpected behavior, “Google wrote. “The Google Ads API is experiencing increased latency and increased disconnects after about 10 minutes.” We are actively investigating this issue.”
Then a few hours later, Google said it was fixed for most users, but not all, but Google wouldn’t let us know when it was fixed for everyone. Google wrote: “The Google Ads issue should be resolved for the vast majority of affected users.” We will continue to work to restore service to the remaining affected users, but no further updates will be added to this dashboard. Affected users have access to Google Ads but see error messages, high latency, and/or other unexpected behavior. “