Google may have removed the license number from the business details in the local service ads. I checked a number of LSAs and also noticed that Google will say if a business passed the license check or not. But not the list and the license number anymore.

Curtis Boyd was the first who spotted this and posted about it on Twitter. He also said that “Looks like Google removed licensing information from some home service LSAs, including garage doors.” It used to have the contractor’s license number right on there. Making it even harder for consumers to research companies. The debate is that some are saying the license details are often wrong anyway, or so what does it matter? If Google is verifying the license details, then it should be accurate and valid.
In any event, he shared this screenshot, and again I could not find any license number or any local service ads.
The local service Ad industries
Local service ads are a kind of dream come true for some industries, and today, Google fully supports local service ads for the below industries:
- Locksmiths
- Plumbers
- Garage doors
- Electricians
- HVAC
- Air Duct Cleaner
- Appliance repair service
- Auto glass service
- Auto service technician
- Carpet cleaner ‘
- Event planner
- Handyman
And a lot many more.