Content Marketing has become fiercely competitive. In the heavily crowded digital space, even the most compelling communication gets lost until and unless it is aided with upgraded digital marketing tools. The most significant fighting ground in today’s time is on a small search bar of a search engine. Several content marketers are pursuing the same niche. And surviving this rut will entirely depend on how effective your Search Engine Optimization (SEO) is as compared to others. And for that, an SEO expert needs to be well equipped with the best tools that are available. Several paid SEO tools give a brilliant result. However, there is an equivalent amount of free tools that are equally competent and result-driven.
In this article, we have listed some of the most trusted free SEO tools that help new SEO professionals to learn the rope of the game in their early days. These tools are very comprehensive and easy to use for early SEO learners. So let’s get started.
1. Google SEO Tools
The best and the most reliable SEO tools are from Google. To name them, they are – Google Keyword Planner, Google Trends, Google Search Console, Google Analytics, Google Sheets, and Pagespeed Insight. All these tools help to implement the best SEO for a website, blog, or a web page. Keyword Planner helps to research and identify effective keywords. Once the keyword is identified, we can find out the search trend of that keyword. After that, we have the Search Console to identify any technical or on-page issues and fix them all. Google Analytics helps to analyze the traffic into our webpage. Google sheet helps to collate, process, and analyze SEO data. Pagespeed Insight helps to check the speed of the website loading. Google SEO tools are particularly helpful for newbies in the field of SEO.
2. Answer the Public
A very useful keyword tool, Answer the Public generates a gamut of keywords segregated into a diverse list. The help to obtain the maximum amount of questions put by users on the Google search bar. Answer the Public is particularly helpful for new websites. However, for an existing website, this tool might not give an absolute result.
3. Ahrefs’ Backlink Checker
Ahrefs’ Backlink Checker helps to find the top 100 backlinks to the websites. This free tool from Ahrefs helps to find the commonly used anchor texts, link-to pages, the total number of backlinks, referring domains, Domain Rating, and URL Rating scores. It has an exhaustive database that gets updated with fresh data on new link building opportunities every 15 minutes.
4. Yoast SEO
Particularly helpful for WordPress users, Yoast is an SEO plugin that helps to optimize content and meta-tags. WordPress is one of the most vividly used platforms for bloggers. SEO tools such as Yoast help to get a grasp of the very fundamentals of SEO.
If you are looking for a free SEO tool that mines hundreds of keywords as well as monthly search volumes, then look no further. Keyworddit is a Reddit Keyword Research Tool that helps to get an excellent understanding of what the users are looking for.
One of the most critical steps in link building exercise is to get in touch with related websites. Only if you find the email id of the target website, will you be able to contact them through your outreach emails. Without having this one vital step, link building exercise cannot be initiated. Hunter.io helps to find the email addresses of all related websites. Out of the gamut of email ids that are extracted by Hunter.io, some are even verified. What more, it also available via Chrome extension that makes it easily accessible.
7. SEO Web Page Analyzer
The best part of digital marketing is that there are tools to evaluate your performance in every step of the way. SEO Web Page Analyzer helps you to weigh out the strength and weaknesses of your webpage. It also gives you an on-page SEO score for your web page, marking it between zero to a hundred. Right from an image with missing alt tags, internal and external links, meta title, meta description, and heading structure, SEO Web Page Analyzer helps you to derive a comprehensive analysis of your webpage.
There are several SEO tools available for a price or even free of cost that helps you in implementing the best SEO practices for your blog or website. These tools are paired with each other to get the best results. As competitive as the digital space is, there is also an equal amount of competing tools that keep you abreast of the latest tips and tricks to keep pace with the same. All you need to do is to have your hands on the best tools that help you to get the best ranking for your blog or website.